A Leader in the Campaign for Safe Skincare 

mi has been pioneering in the beauty and personal care industry for more than a decade introducing its groundbreaking line of transdermal mineral products to compliment holistic centers, day spas, salt therapy businesses and compound pharmacies. Sharing healthful products is only a part of the formula for success. From its inception Mindful Minerals, a charter member of the Business Advisory Board for the Campaign for Safe Cosmetics and its sister organization The Breast Cancer Prevention Partners, has been educating communities and striving to make personal care safer. The intellectual property, experience, and educational tools garnered from these organizations are shared with you here in this portfolio and are designed to assist you in launching your business to the forefront of your community.

Who is EWG and Why mi Loves Them

Mindful Minerals mission is to create the highest quality, safest products that make positive improvement to the health while maintaining an affordable price. We believe everyBody should have access to safe skincare, not only the people that can “afford” it. In doing so, we must make tough decisions on marketing choices and labeling. We don’t buy “Leaping Bunny” type certifications or pay to be listed in trendy “eco-friendly” websites so we can keep our prices affordable and our profits lucrative to our dealers. Mindful Minerals ingredients are 99% green-rated and all safe rated according to the EWG Skin Deep database. The EWG, if you are not familiar with it, is a non-profit that analyzes and publishes the safety of chemicals in our environment, drinking water, personal care products and food. Their simple but in-depth system ranks chemicals for safety from 1-10. Green-rated ingredients are considered the safest with a low hazard ranking of 1-2.  All ingredients used in our formulas are green rated 1-2 ranking.

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